獨立插畫家指控剽竊創意 ZARA反嗆:設計很一般
▲獨立插畫家Tuesday Bassen指控ZARA剽竊作品,並直接PO出對照照圖,相似度超高。(圖/翻攝Tuesday Bassen推特)
國外獨立插畫家Tuesday Bassen近日在推特上表示,西班牙快時尚品牌ZARA公然剽竊他的作品,使用其創作的插畫藝術作爲服裝設計的一部份。在他PO出的對照圖可以很明顯地發現,插畫的雷同度相當高,不過ZARA並沒有付出版權費用,而是直接使用,且經過法律交涉後仍然鬥不過ZARA這種跨國成衣集團。
.@Zara consistently uses my work against my wishes and without any compensation. pic.twitter.com/EOvi7wlp5i
Tuesday Bassen忍無可忍後,近日在推特、instagram上公開發聲,他指出過去一年ZARA剽竊許多他的作品,但他對此事一直「十分安靜」,不過ZARA對此的迴應讓他決定發聲。他表示經過溝通後,ZARA對此的迴應爲「Tuesday Bassen是一個獨立藝術家,而ZARA是一家大公司,看到這些「缺乏識別性」的設計,並不會有人直接聯想到『Tuesday Bassen』」!
.@Zara's lawyers are literally saying I have no base because I'm an indie artist and they're a major corporation. pic.twitter.com/vZNAV2l1vN
Tuesday Bassen將ZARA的回覆截圖Po上推特後,引起網友強烈反彈。網友紛紛表示,ZARA的迴應不合邏輯,「著作權法」並非這樣操作,也有人表示ZARA只想嚇唬人;不過也有網友指出一個極大盲點,提及「ZARA能夠老神在在,是因爲他們知道人類很健忘,縱使現在高喊抵制,幾個月後風波過去,民衆又會回到店內消費。」
其實,Tuesday Bassen只是衆多受害者之一而已,網路上更有Shop Art Theft的網站,全都是獨立藝術家被ZARA瓢竊作品的大彙集,細細一數就有超過50款作品以上。而這個在獨立藝術家身上發生的問題,其實精品大廠也以困擾許久,因爲精品半年一季纔有作品推出,但像是ZARA這種複製速度超快的成衣集團,能在秀後馬上推出類似的設計,深黯「參考」之道。
▲ZARA ART THEFT網站上集結許多獨立插畫家遭到瓢竊的作品。(圖/翻攝zaraarttheft.com) ZARA母公司Inditex回覆原文:
‘We reject your claims for reasons similar to those already stated above: the lack of distinctiveness in your client’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen.
‘This is our firm view, and being fully aware of 3rd party notifications that you have brought to our attention.
‘In this last regard, please note that such notifications amount to a handful of complaints only; when it is borne in mind that millions of users worldwide visit the respective websites monthly (Zara: 98,000.000 average monthly visits last year, Bershka: 150.000.000 average monthly visits last year), the figures clearly put those few notifications into perspective.’
‘Inditex was recently contacted by Tuesday Bassen’s lawyers who noted the use of the illustrations in some badges sourced externally and on clothes in its Group stores. Inditex respects any third party’s creativity and takes all claims concerning third party intellectual property rights very seriously.
‘On receiving these allegations, the relevant items were immediately suspended from sale and an investigation opened. In parallel, Inditex ’s legal team also contacted Tuesday Bassen’s lawyers to clarify and resolve the situation.
‘Inditex has more than 600 designers in house that create more than 50,000 designs a year, it has the highest respect towards each individual’s creativity and will investigate this specific case to its end.’